1.The power of fruit acids
- They guarantee a purifying, hydrating and conditioning action
- They contain a complex which is a source of indispensable elements for beautiful and shiny hair
Hairdressers’ evaluation of the fruit acids efficacy
Evaluation by the hairdresser on day 0 before and after application
before shampoo
after shampoo
Evaluation by the hairdresser on day 0
and day 21 each time before application of the shampoo with 1% fruit acids
day 0
day 21
1.The
power of mineral salts
- Their synergy allows advantageous conditions for the vitality of the hair including the maintenance of the Natural Moisturizing Factor (NMF), essential for a healthy, strong and shiny hair.
- Furthermore, MINERAL SALTS, combined with
a BIOPOLYMER extracted from the Linden tree,
are able to film the cuticle, and moisturize hair by increasing water retention and reducing the porosity. They also protect against UV rays, chemical agents (professional treatments) and atmospheric agents.
INSIDE-OUT BEAUTY
2. Antioxidant Hyper-fermentation Technology
- The innovative technology introduced by our laboratories derives from the most advanced cosmetic innovation studies, especially in the skin care world. We have studied a new green coffee fermentation process, known for its antioxidant capabilities.
- The hyper-fermentation technology allows to drastically increase the effectiveness of polyphenols and flavonoids that are able to neutralize free radicals that normally generate oxidative stress and ageing of scalp and
hair. Hyper fermentation derives from enzyme bio liquefaction + fermentation for stronger and superior results.
